A return of 7 percent is considered a good ROI for someone who invests in the stock or real estate markets, notes Joshua Kennon for imyourhuckleberry.info A positive ROI. Typically, angel and VC funds are tied up for a good five years of your investment in three years, you will earn a robust return of 44 percent. It's essential to calculate the ROI of your marketing efforts. At its most basic level, “ good ROI ” means that for every dollar put toward marketing. Product Customers Resources Blog About Us Careers In The News Login Request a Demo. For most businesses, the ROI from content marketing is higher than the average marketing channel. If you buy a "safer" basket of investments, your return will be lower but the chance of not hitting that return goal also will be. The more you understand ROI, the more power you have over your investments. There are some takeaway lessons from . The annual rate of return is most appropriate when comparing the performance of liquid investments. Although it might not be far from the truth, it's also not exactly right. Website traffic, newsletter subscribers, social media engagement, and items added to cart. Annual rates of returns can be used in stocks, mutual funds and bonds. There's a common rule of thumb that stock portfolios should return 10 percent per year. If a stock split has occurred, the purchase price must be adjusted in the calculation. Then marketing team, prepare to come under scrutiny. Start by asking yourself what your time is worth in general terms. With passive investments, the more risky the investment the higher average return you expect to make, and the more money you invest the higher your total investment earnings will usually be. Agree, disagree, or just have something to add? I think about risk a lot. Home Forums Search Forums Recent Posts Spy. Want to benchmark your email marketing performance against the average conversion rates in your industry? It would have bought a lot more 20 or 30 years ago too. Before any marketing activity is started, everyone understands what it needs to generate to be successful. Depending on what stage of life an investor may be in, he or she may not be satisfied with an average investment return. In tough times, companies often slash their marketing budgets — a dangerous move since marketing is an investment to produce revenue. Every percentage increase in profit each year means huge increases in your ultimate wealth over time. They understand the statistical risks of business failure within their investment portfolio.